How long does marketing take to bring builders new work?

Google Business Profile and Checkatrade can produce enquiries within two to four weeks of a properly set up profile. Local SEO typically takes three to six months to move you into the top three results for your town. Paid Google Ads can produce calls inside 48 hours.

What is the best marketing channel for a small builder?

Google Business Profile, every time. It is free, it puts you in front of homeowners with active intent, and it is where most building enquiries start. After GBP, Checkatrade and FMB membership are the next two highest impact moves.

Do builders need to be on TikTok?

Optional. Building work performs well on TikTok because the visuals are dramatic, but Facebook and Instagram cover the homeowner audience that actually hires you. Pick the platform you will post on consistently.

How do I get more loft conversion or extension enquiries?

Create a dedicated service page on your website for each project type, add eight to twelve detailed case studies with photos and costs, run Google Ads targeting that exact service, and post finished projects on Facebook and Instagram every week.

What qualifications help win building work?

FMB (Federation of Master Builders) membership, TrustMark, NHBC for new builds, and CSCS cards for site staff are the strongest UK trust signals. Display the logos on your website, Google Business Profile, and van.

How much should builders spend on marketing?

The Federation of Small Businesses recommends 5 to 10 percent of annual turnover for marketing. Most small builders spend less than 2 percent. A modest, consistent spend builds a brand that keeps work coming through every season.

Marketing for Builders: Get More Building Work

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