Marketing for decorators in London
If you work as a decorator in London, the problem is rarely the work. It is that the customer who needs you this week has no way of telling you apart from the five other decorators in the E postcode area who all have a van, a mobile number and a half-finished website. Decorators get pushed on price every quote — high-quality job photos shown locally are how they hold the rate.
Mintli reads your existing website and writes the ads, social posts and Google Business Profile updates for you, in your own words, with London in them. From £9 a month, no contract and no agency. This page explains what that looks like for a London decorator specifically.
What a London customer is actually doing when they search
A decorating search is usually about a room the customer has stopped liking, or a property that has to look its best for someone else — a buyer, a tenant, a valuer.
Locally that matters because London customers tend to be searching by borough or nearest station rather than by "London". A page and a set of posts that only ever say "London" will miss most of them. Victorian terraces, post-war blocks and new-build flats side by side, with a large private rental sector. That shapes the jobs you get asked for, and it should shape what your marketing talks about.
When the work comes in
Interiors carry the winter; exteriors run April to September. The pre-Christmas fortnight is consistently the busiest of the year.
London has a population of around 8,866,000 across Greater London, so there is enough work — the question is whether you are visible in the weeks when people are looking. Most decorators market hardest when they are quiet, which is exactly one month too late. The point of automating it is that it keeps running in the busy weeks, when you have no time and the demand is already there.
The thing customers check before they book a decorator
A written specification covering preparation and the number of coats. It is the honest way to be more expensive than the man with a roller.
Mintli pulls that straight off your own website during setup and puts it on the ad, as text, next to the offer. Not because it is clever, but because almost nobody does it and it is the single fastest way to look like the safer choice.
What a good decorator ad has to show
The same wall before and after, and a close crop of a cut line. Detail is what justifies the rate.
This is where most marketing for trades goes wrong. An agency will hand you a stock photograph of a smiling person in overalls, and every decorator within thirty miles has the same one. Your own finished work in a real London property is worth more than any stock library, and it costs you nothing but the photograph you already took on the job.
What Mintli would write for a London decorator
Here is the sort of thing it produces, unedited, for this trade in this town:
Ad headline: Free written quote with a full preparation breakdown — London and E postcodes
Google Business Profile post: Decorator available in London this week. Free written quote with a full preparation breakdown. Covering Camden to Croydon. Call for a same-day quote.
Social caption: Another one finished in Camden to Croydon. The same wall before and after, and a close crop of a cut line. Booking London jobs now — drop us a message.
You would change the numbers to yours. That is the point — it starts from your site, your services and your prices, so what comes out is a draft to correct rather than a blank page to fill.
The jobs this covers in London
- Interior repaints and feature walls
- Exterior decorating and weatherproofing
- Wallpaper hanging and removal
- Period and listed property finishes
- Spray finishes on kitchens and joinery
- Commercial decorating contracts
How to start
Put your website address in the box at the top of this page. Mintli reads your public pages — your name, your services, your colours, how you write — and gives you four finished ads about a minute later. You check the profile it built before anything is generated, and nothing is published anywhere until you say so. No card is needed and nothing on your site is changed.
If you do not have a website yet, that is fine too — you can type your details in instead and get to the same place.