Marketing for electricians in London
If you work as a electrician in London, the problem is rarely the work. It is that the customer who needs you this week has no way of telling you apart from the five other electricians in the E postcode area who all have a van, a mobile number and a half-finished website. Most local electricians compete on Google with five other firms within ten minutes of a postcode search.
Mintli reads your existing website and writes the ads, social posts and Google Business Profile updates for you, in your own words, with London in them. From £9 a month, no contract and no agency. This page explains what that looks like for a London electrician specifically.
What a London customer is actually doing when they search
Half of electrical searches are a fault that has already happened — a tripping RCD, a dead socket ring, a landlord who needs an EICR before a tenancy starts on Monday. The other half are planned work with a real budget: a rewire, a consumer unit upgrade, an EV charger.
Locally that matters because London customers tend to be searching by borough or nearest station rather than by "London". A page and a set of posts that only ever say "London" will miss most of them. Victorian terraces, post-war blocks and new-build flats side by side, with a large private rental sector. That shapes the jobs you get asked for, and it should shape what your marketing talks about.
When the work comes in
EICR demand tracks tenancy changes, so it peaks in late summer and again in January. EV charger enquiries rise with new-car registrations in March and September.
London has a population of around 8,866,000 across Greater London, so there is enough work — the question is whether you are visible in the weeks when people are looking. Most electricians market hardest when they are quiet, which is exactly one month too late. The point of automating it is that it keeps running in the busy weeks, when you have no time and the demand is already there.
The thing customers check before they book a electrician
NICEIC or NAPIT registration, and Part P for notifiable work. Customers check it, and most competitors never show it.
Mintli pulls that straight off your own website during setup and puts it on the ad, as text, next to the offer. Not because it is clever, but because almost nobody does it and it is the single fastest way to look like the safer choice.
What a good electrician ad has to show
A finished consumer unit with the cover off, or a charger on a real driveway. Not a stock photo of a man in a hard hat pointing at a clipboard.
This is where most marketing for trades goes wrong. An agency will hand you a stock photograph of a smiling person in overalls, and every electrician within thirty miles has the same one. Your own finished work in a real London property is worth more than any stock library, and it costs you nothing but the photograph you already took on the job.
What Mintli would write for a London electrician
Here is the sort of thing it produces, unedited, for this trade in this town:
Ad headline: EICR certificates from £120, booked within 48 hours — London and E postcodes
Google Business Profile post: Electrician available in London this week. EICR certificates from £120, booked within 48 hours. Covering Camden to Croydon. Call for a same-day quote.
Social caption: Another one finished in Camden to Croydon. A finished consumer unit with the cover off, or a charger on a real driveway. Booking London jobs now — drop us a message.
You would change the numbers to yours. That is the point — it starts from your site, your services and your prices, so what comes out is a draft to correct rather than a blank page to fill.
The jobs this covers in London
- Full and partial rewires
- EICR / landlord certificates
- Fuse box and consumer unit upgrades
- EV charger installation
- Fault finding and emergency call-outs
- LED lighting upgrades
How to start
Put your website address in the box at the top of this page. Mintli reads your public pages — your name, your services, your colours, how you write — and gives you four finished ads about a minute later. You check the profile it built before anything is generated, and nothing is published anywhere until you say so. No card is needed and nothing on your site is changed.
If you do not have a website yet, that is fine too — you can type your details in instead and get to the same place.